Journal · Field notes
Long-form writing on the systems behind growth.
Working notes from senior operators — AI marketing, performance media, funnel work, creative systems. Slow journalism for an industry that talks too fast.
By topic
Ten clusters. One operating worldview.
01
AI Marketing
How AI changes — and doesn't change — how modern marketing operations actually run.
1 article
02
Performance Marketing
Performance media as a system — measurement, creative, attribution, and the math that holds it together.
Forthcoming
03
Meta Ads
Field-tested writing on running Meta — Facebook and Instagram — programs that compound.
Forthcoming
04
Google Ads
The architecture and discipline behind Google Ads programs that capture intent at scale.
Forthcoming
05
AI Automation
How marketing teams actually operationalize AI — workflows, tools, governance, and where humans still belong.
Forthcoming
06
Funnel Optimization
Conversion rate work that holds up to statistics — instrumentation first, opinions second.
Forthcoming
07
Creative Strategy
Editorial standards, creative systems, and the discipline that lifts performance creative above the platform's average.
Forthcoming
08
Luxury Brand Marketing
How restraint compounds — performance marketing principles for brands where craft is the price of entry.
Forthcoming
09
Miami Marketing
Field reports from a Miami growth agency — bilingual audiences, hospitality, real estate, and the city's category brands.
Forthcoming
10
AEO & GEO
Optimization for the next era of search — ChatGPT, Perplexity, Claude, Google AI Overviews. Citation, structure, and entity work.
Forthcoming
Engage
Read what we've shipped, then talk shape.
Most engagements start with a 30-minute strategy call — no pitch deck. We'll walk through what you're seeing in your numbers and what the first 90 days could look like.