A precision launch that turned a new collection into a sell-out moment.

We paired JDT Inc.'s AI-driven audience modeling with a full inbound funnel to launch 22NatiON's new collection across channels — targeting a fitness-focused female buyer with a narrative built to convert.

+26%

Conversion rate

Ongoing

Engagement

Steady

Audience growth

Services

Timeline

Ongoing engagement

Stack

Meta Ads Manager
Shopify
Klaviyo
GA4

The brief

22NatiON wanted to grow a women's activewear brand without flattening it — paid acquisition that could scale revenue while protecting the editorial bar that defines the line.

How we run it

Senior creative direction sets the editorial standard each drop has to clear. Meta Ads operate in cohorts — audience territories tested against the brand's own first-party data, not platform defaults — with creative variants produced in-house and refreshed on a steady cadence. The funnel is instrumented end to end, so each drop reads cleanly against revenue and audience signal alike.

What's working

Conversion rate has lifted 26% as the system has compounded — creative gets sharper each cohort, audience models improve as data accrues, and the brand-bar holds while paid scales. The engagement is ongoing because the next 90 days always look like a more refined version of the last.

Outcomes

What changed.

Conversion rate up 26%
Storefront conversion lifted as creative cohorts moved from broad-reach experiments into the audience territories the data actually rewarded. The lift held cohort over cohort.
Audience that compounds
Steady audience growth across paid and organic, driven by editorial-grade drops that hold the brand bar — the kind of compounding that paid acquisition alone can't produce.
Revenue contribution
Performance media now contributes meaningfully to monthly revenue, with creative production batched for repurposing across owned, paid, and organic surfaces.

In their words