A ground-up Shopify rebuild for a premium activewear brand.

Website rebuild, Shopify development, e-commerce UX, responsive storefront, and campaign implementation for 22 natiON's activewear line.

Technologies

Shopify
Liquid
JavaScript
CSS

Visit Website

Rebuild

Ground-up

Shopify

Custom build

Mobile-first

Storefront

Services

Website rebuild
Shopify development
E-commerce UX
Collection & product pages
Responsive storefront
Campaign implementation

Timeline

Full rebuild

The brief

22 natiON needed a storefront that matched the brand — premium, fast, and effortless on mobile. The existing setup got in the way of that, so we rebuilt the Shopify site from the ground up rather than patching around it.

The rebuild

Custom Shopify development across the whole experience: a redesigned homepage, rebuilt collection and product pages, and a template system tuned for speed. Everything was designed mobile-first, because that's where the collection sells.

The result

A storefront that loads fast, reads clean, and holds the brand's look from the first scroll to checkout — with campaign drops implemented directly into the shopping experience.

Outcomes

What changed.

A premium storefront
Homepage, collection, and product pages rebuilt around the brand's look — clean layouts, considered type, and imagery that carries each drop instead of competing with it.
Fast on every device
Lean templates and optimized media keep the storefront quick on the phones most of the audience shops on.
Campaigns wired in
Collection drops like Miami Dream run through the storefront itself — campaign creative, collection page, and product detail stay one continuous experience.

The work