A precision launch that turned a new collection into a sell-out moment.

We launched 22NatiON's new collection with Meta Ads, in-house creative, and a full inbound funnel, built around a fitness-focused female buyer.

+26%

Conversion rate

Ongoing

Engagement

Steady

Audience growth

Services

Timeline

Ongoing engagement

Stack

Meta Ads Manager
Shopify
Klaviyo
GA4

The brief

22NatiON wanted to grow a women's activewear brand without cheapening it: paid acquisition that could scale revenue while protecting the look that defines the line.

How we run it

Creative direction sets the standard each drop has to clear. Meta Ads run in cohorts, with audiences tested against the brand's own first-party data rather than platform defaults, and creative produced in-house and refreshed on a steady cadence. The funnel is tracked end to end, so each drop reads cleanly against revenue.

What's working

Conversion rate is up 26%. Creative gets sharper with each round, the audience data improves as it accumulates, and the brand holds its look while paid scales. The engagement is ongoing because each quarter has outperformed the last.

Outcomes

What changed.

Conversion rate up 26%
Storefront conversion lifted as creative moved from broad-reach experiments into the audiences the data actually rewarded. The lift has held month over month.
Steady audience growth
Growth across paid and organic, driven by collection drops that keep the brand's look intact. Paid acquisition alone doesn't build that.
Revenue contribution
Performance media now contributes meaningfully to monthly revenue, with creative production batched for repurposing across owned, paid, and organic surfaces.

In their words