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Service · Google Ads
Google Ads that bring in leads your sales team can close.
JDT Inc. is a Google Ads agency in Miami. We run Search, Performance Max, and Shopping campaigns that capture real buying intent, with tight account structure and conversion tracking that survives the next privacy change.
Outcomes
What we engineer for.
Targets, not promises — the metrics every engagement is measured against. Real numbers from real clients live in the case studies below.
−20–35%
Target cost per acquisition reduction
3–6×
Return on ad spend we aim for
Daily
SQR + bid review cadence
Quarterly
Account architecture audit
Who it's for
The shape that fits.
Google rewards businesses with demand to capture and a clean conversion event to optimize toward. Our program fits clients who fit that shape:
Ideal clients
- Service businesses with a defined buyer and a quotable offer
- Ecommerce brands with a working product margin and inventory depth
- Local operators competing in geo-defined markets
Industries
- Local & home services
- Professional services
- B2B SaaS
- Ecommerce & DTC
- Healthcare & wellness
Stages
- Operators looking to systematize an existing manual program
- Brands hitting plateaus on Meta and adding intent capture
- Businesses ready to retire spreadsheet tracking
Methodology
How we run Google Ads.
Google Ads rewards structure and discipline. Our four-stage loop is built around both.
- 01
Account architecture
We rebuild, or build from scratch, the campaign structure, ad group taxonomy, and naming logic so the account can scale without becoming unreadable.
- 02
Intent mapping
Keyword research is paired with search query mining. We run historical search query reports through an LLM classifier to surface intent clusters, negative-keyword opportunities, and the gaps competitors leave open.
- 03
Creative & landing alignment
Ad copy and landing pages are produced in matched pairs. Each variant lines up to a specific intent cluster, so high-intent traffic stops landing on a generic homepage.
- 04
Bid governance
Smart Bidding is steered, not surrendered to. We feed the platform clean conversion data, govern bid strategies by margin and payback, and audit account drift weekly.
What's included
The deliverables.
What ships during a Google Ads engagement, beyond the live campaigns themselves.
Account audit & rebuild plan
A documented audit of the existing account, what's worth keeping, what gets retired, and the rebuild sequence.
Conversion tracking layer
Enhanced conversions, GA4 events, server-side tracking where appropriate, and offline conversion imports for sales-led businesses.
Search query mining
A monthly review of every paid query: graduating winners, building negatives, and catching intent shifts before they become budget leaks.
Landing page system
Templated landers tied to intent clusters, instrumented for conversion testing, designed in the brand language.
Quarterly architecture audit
Once a quarter we tear down the account and rebuild what's drifted, keeping the structure clean as it scales.
Where AI changes the math
Operational, not theoretical.
Google's own AI does most of the bidding. Our advantage is in what we feed it, what we filter out, and what we catch when it goes wrong.
01
LLM-classified search query reports
Every paid query in the account is classified by intent and theme using a custom LLM pipeline. What used to be a manual review of 10,000 queries becomes a Tuesday-morning meeting.
02
Brand-voice ad copy at scale
Responsive Search Ad assets are generated under documented brand-voice constraints, then human-edited. RSA pinning and asset diversity follow Google's best practices, but the volume of good variants is what wins over time.
03
Bid strategy guardrails
Automated bidding is monitored for anomalies, like sudden CPC spikes, conversion-tracking gaps, or geographic outliers, and flagged before the platform finishes learning from a bad signal.
Selected work
Google Ads in production.
2024
Frequently asked
Quick answers.
- Do you work with both Search and Performance Max?
- Yes, and we treat them as complementary, not competitive. Search owns the highest-intent queries with full transparency; Performance Max captures incremental demand with proper exclusion strategy. Most accounts run both.
- How do you handle conversion tracking with privacy changes?
- Enhanced conversions, server-side GA4, and offline conversion imports for sales-led businesses. Where consent allows, we layer first-party data feeds so the platform optimizes on signals that survive cookie deprecation.
- What's the minimum spend to run a real Google program?
- $5K–10K/month is the floor for our engagement model. Below that, you can't gather enough data for clean reads.
- Can you take over an existing Google Ads account?
- Yes, and we usually do. The first 30 days are an audit and rebuild plan, not a full teardown. We preserve what's working, document what isn't, and migrate carefully so historical learning isn't lost.
- How is reporting different from what an in-house team would build?
- We tie every dollar of spend to revenue, payback, and contribution, not platform-reported conversions. The weekly read shows what's driving the business, not what makes the dashboard look full.
Related services
Often runs alongside.
01
Meta Ads
Facebook and Instagram campaigns built on real customer research, steady creative testing, and return on ad spend. Not vanity reach.
02
Lead Generation
Qualified, sales-ready inbound. Paid acquisition, landing pages, scoring, and CRM handoff designed as one machine.
03
Funnel Optimization
Turn more of your traffic into customers. Landing pages, conversion testing, and tracking across the whole funnel.
Engage
Ready to put Google Ads to work?
Most engagements start with a 30-minute call. We'll walk through your goals, your numbers, and what the first 90 days should look like.