Local Services
Carpet Cleaning Xperts
+28%
Revenue in 60 days
Bilingual
Creative across EN / ES
Local
Service-area targeted
Cutting cost per lead by a third while growing revenue across new territories.
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Service · Lead Generation
Lead generation, built as one system.
Most lead-gen programs leak between channels and the CRM. We design the whole thing as one machine: paid acquisition, landing pages, qualifying logic, enrichment, and sales handoff. Leads arrive on the rep's desk pre-qualified and in context.
Outcomes
What we engineer for.
Targets, not promises — the metrics every engagement is measured against. Real numbers from real clients live in the case studies below.
−30–50%
Target cost per qualified lead
2–3×
MQL-to-SQL conversion lift
100%
Leads enriched on arrival
<5 min
Lead-to-rep speed-to-lead
Who it's for
The shape that fits.
Lead generation works hardest where there's a defined buyer, a real sales motion, and someone on the other end ready to close.
Ideal clients
- Service businesses with sales reps and a defined ICP
- B2B SaaS companies past the founder-sales stage
- Local operators with quotable offers and territory ambition
Industries
- Professional services
- B2B SaaS
- Local & home services
- Financial services
- Healthcare & wellness
Stages
- Operators replacing referral-only pipelines with paid acquisition
- Sales teams hitting the ceiling of in-bound flow
- Companies preparing to scale headcount against a real number
Methodology
How we run Lead Generation.
Lead generation as a system, not a campaign. Our four-stage build:
- 01
ICP & offer
We map the ideal buyer using closed-won data, then design or sharpen the lead offer: the thing actually worth giving up an email for. The offer is half the work; the channels are the easy part.
- 02
Acquisition stack
Paid channels (Meta, Google, LinkedIn where appropriate) paired with landing pages designed for the offer, not retrofitted from a homepage. Tracking is set up before a dollar of spend goes live.
- 03
Qualification & enrichment
Every inbound lead is enriched on submission with firmographic, persona, and intent data. A scoring model trained on your closed-won history routes hot leads directly to reps and disqualifies the obvious noise.
- 04
Sales handoff
Hot leads land in the CRM with full context: source, score, enrichment, prior interactions. Reps are notified within five minutes. Nurture sequences pick up everyone else automatically.
What's included
The deliverables.
What gets built across a lead generation engagement.
Offer & ICP document
The buyer and the offer, in writing: what we're saying, to whom, in exchange for what.
Acquisition campaigns
Paid acquisition across Meta, Google, and LinkedIn where the math supports it. The people who designed the campaigns run them; creative is produced in-house.
Conversion landing pages
Landing pages designed for the offer, instrumented for testing, written in the brand voice.
Lead enrichment pipeline
Real-time enrichment on every inbound lead (firmographic, persona, intent), feeding the scoring model.
Scoring & routing
Lead scoring trained on your closed-won data. Hot leads route to reps; warm leads enter nurture; cold leads are caught before they pollute the funnel.
Nurture & re-engagement
Email sequences that move warm leads toward a real conversation, and re-engage stale ones without spamming the list.
Where AI changes the math
Operational, not theoretical.
AI shows up across the lead-gen system, quietly. Where it does real work:
01
Scoring trained on your data
We build a scoring model on your closed-won and closed-lost history, not a generic template. Each lead arrives with a score that means something specific about your funnel.
02
Real-time enrichment & intent
Inbound leads are enriched on submission with firmographic and intent signals from Clay, Apollo, ZoomInfo, or custom feeds, so the rep gets context before the first call.
03
Drafted first replies
First-touch replies are drafted in your brand voice with full lead context: score, source, enrichment. The rep edits and sends. Response time drops without quality dropping.
Selected work
Lead Generation in production.
2024
Frequently asked
Quick answers.
- What channels does this typically run on?
- Meta and Google for most B2C and prosumer offers; LinkedIn added when the ICP is enterprise B2B; cold email and outbound integrated where appropriate. Channel mix is decided after the ICP and offer work, not before.
- How is a 'qualified lead' defined?
- By your sales team's closed-won data, not a generic template. We write down what a real buyer looks like for your business (firmographic, persona, behavioral signals), and the scoring model holds the rest of the system to it.
- Do you integrate with our CRM?
- Yes. HubSpot, Salesforce, Close, Pipedrive, and Attio are common. Custom CRMs are workable. Integration is part of the build, not a follow-on project.
- What's the first thing that typically improves?
- Speed-to-lead and lead context. Reps stop wasting time chasing cold leads and start every call already informed. The lift in MQL-to-SQL conversion usually shows up inside the first 60 days.
- Can we keep our existing landing pages?
- If they're converting, yes. We audit before rebuilding. Most engagements end up with a mix of existing pages we tune and new ones we build for new offers.
Related services
Often runs alongside.
01
Meta Ads
Facebook and Instagram campaigns built on real customer research, steady creative testing, and return on ad spend. Not vanity reach.
02
Google Ads
Search, Performance Max, and Shopping campaigns built for qualified leads, not impressions.
03
CRM Systems
CRM implementation, automation, segmentation, and email programs that turn one-time buyers into repeat revenue.
Engage
Ready to put Lead Generation to work?
Most engagements start with a 30-minute call. We'll walk through your goals, your numbers, and what the first 90 days should look like.